Watch out Vail, there's a new kid in town!
Alterra Mountain Co. was formed last year when the Aspen Ski Corp decided to take on Vail Resorts head on. They bought up Intrawest and Mammoth companies acquiring nearly a dozen top resorts. Offering a blend of limited and unlimited skiing on 50,000 acres across 26 resorts in nine states and three Canadian provinces The Ikon Pass will include coveted resorts such as the Aspen's four mountains, Wyoming's Jackson Hole Mountain and Utah's Alta and Snowbird as well as our local Copper Mountain and nearby Winter Park.
Alterra Mountain Co. plans to spend more than half a billion dollars on its 12 ski resorts in the nex five years. Beginning with $130 million for a new 10 person gondola at Winter Park and a restaurant expansion at Steamboat's base area. The five-year strategy for $555 million in improvements comes as Alterra Mountain Co. hopes to match the success of Vail Resorts' Epic Pass. Vail Resorts sold 750,000 passes last year, enabling the company to make $150 million in capital improvements at its 11 destination resorts this year.
The Ikon offers two levels of enjoyment. The Base Pass gives you unlimited skiing at 10 resorts and 5 days at 15 resorts. It also includes access to CMH Heliskiing. Price for the Base Pass is $599. The Ikon Pass is $899 and offers unlimited access to 12 resorts and 7 days at the other 13. More information at Ikon Pass.